Services Marketing Quarterly
ISSN:
1533-2969
Country:
United States
ES-FAC
ES-FAC C
Eurascience Journal Classification System
📄 Articles published in this journal
- Automated Agents in Tourism: Service Recovery Satisfaction, Trust, and the Need for Human Interaction 2026
- Predicting Sustainable Consumer-Brand Relationships in the Green Beauty Sector: A Machine Learning Approach in an Emerging Market Context 2026
- When the Customer is NOT Right: Exploring the Moral and Behavioral Impact of Customer Incivility 2026
- The Warm Glow of Generosity: Exploring Tipping Behavior in Online Motorcycle Ride-Hailing Services 2026
- Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation 2026
- Unveiling Interdependencies in Customer Switching Intention: A Fuzzy Delphi and DEMATEL Analysis of Online Tourism Platforms 2026
- Drivers of Loyalty Toward Branded Food Delivery Apps: The Roles of Customers’ Gender, Age, and Perceived Values 2026
- Pixels versus Personalities: A Comparative Analysis of Virtual and Human Influencers 2026
- Exploring How Customer Experience and AI-Driven Service Innovation Influence Perceived Firm Innovativeness: Digital Trust as a Moderator 2026
- How AI Shapes Customer Engagement in Banking: The Roles of Satisfaction and Proactive Personality 2026